1. After coloring, wait 72 hours before shampooing hair.
When coloring hair, your cuticle layer is opened, making it easy for color to penetrate the hair shaft. When you wash your hair too soon after your appointment, the cuticle layer could still be open which then leads to your color being washed down the drain. It takes up to three days for the cuticle layer to fully close, so the longer you wait to shampoo your hair after you color your hair, the more time the color pigment will have to soak into the hair cuticle – which will help your color last longer in between salon visits.
2. Use sulfate-free and or paraben-free shampoo and conditioner to keep your hair from fading.
Sodium laureth sulfate, also known as sodium laureth ether sulfate, is a type of anionic detergent that is found in many personal care products. This ingredient is used to help produce a foaming effect to your shampoos and conditioners. By using sulfates, you run the risk of stripping your hair of its natural oils and moisture, which can then lead to stripping your beautiful color treated hair (which you just spent hours and dollars at the hair salon to achieve).
For fashion color, rich colors such as reds and coppers, and light blondes and greys. It is also advisable to use a shampoo that enriches the color once a week that goes along with your regular shampoo.
Product Suggestion: JOICO for reds and brunettes, SCHWARZKOPF for blondes, and BES for ultra blondes and greys
3. Wash less often and turn down water temperature when shampooing.
Washing your hair every day is something you want to avoid if wanting your hair color to last longer. Not only are you washing away the natural oils that moisturize and keep your hair color looking fresh, you also wash away a little bit of your hair dye every time you wash your hair. Try washing your hair every other day or even 2-3 times a week to keep your color on lock.
Though hot showers feel amazing to some, it isn’t so great for your hair color. When washing hair with hot water, your hair’s cuticle is opened, allowing your color to wash out while shampooing and conditioning. To prevent seeing all of your color go down the drain, try shampooing with slightly warm water and then rinse with cold water after conditioning. The warm water will allow the shampoo and conditioner to penetrate and cleanse, while the cold water will help seal in the moisture from your conditioner while preventing color from fading by sealing the hair’s cuticle. Using a water filter on your shower head helps soften the water and removes minerals and chlorines that leave your hair dry.
4. Using dry shampoo during off days.
On your off days of not washing your hair, try using color-safe dry shampoos. These will refresh your hair and make it look like you just got a blowout without even having to wash your hair! You can also try color-tinted dry shampoos to revamp your color without having to head to the salon.
Product Suggestion: PUREOLOGY Refresh & Go Dry Shampoo
5. Use leave-in treatments to protect hair color when styling.
Colored and chemically treated hair needs extra hydration and protection from the sun to prevent damage and loss of nutrients to the hair. Leave-in treatments will help keep your hair smooth and hydrated, and it’s important to find one with UV protection so that the sun won’t fade your hair color. Depending on hair texture, deep conditioning the ends every other shampoo.
Product Suggestion: PUREOLOGY Colour Fanatic, ATS Aqua Therapy Mist
6. Use heat protectant spray before using hot tools.
Heat will strip away color and hydration and lead to damaged hair. To help prevent these problems from happening while using hot tools, try using a heat protectant spray before blow drying or styling. Heat protectant sprays will help reduce moisture loss from inside the hair, smooth the outside of the hair, and protect your hair from humidity after heat styling which, in all, will help maintain your color.
Product Suggestion: OSIS Flatliner,
7. Avoid chlorine or salt water.
Chlorine is a chemical bleaching agent that cleans pools and will definitely strip color from your hair when enjoying a sunny pool day. Blonde hair is susceptible to turning a greenish tint, while darker shades may become dull, dry out, and lose its shine. So, if you find yourself wanting to go to the pool, or to the ocean, try a swimmer’s cap! Or, try getting your hair wet in the shower, use conditioner, and then don’t rinse it out. This will create a barrier on the hair shaft so that the chlorine won’t penetrate.
8. Keep up with trims and in-salon treatments.
Dead ends won’t hold color and will fade even faster, so make sure you are cutting off those dead ends every 8-10 weeks depending on cut, so your color looks fresh from root to tips! Ask your stylist for in-salon treatments that can keep your hair healthy, shiny and strong.